Portfolio — Web Design

We worked alongside Yoti’s tech company’s design team to build a new website with a scalable structure, faster performance, and a user experience built on trust.

Client
Yoti
Services
Website Development

From the Pike x Digital London archive: 2016 Large-scale web design and development.

Yoti is a global digital identity company providing secure solutions for businesses and individuals. Its core products include digital ID, age verification, identity checks, e-signatures, and AI-powered fraud prevention.

Trusted by governments, global enterprises, and millions of users, Yoti maintains an extensive website with product information, articles, support resources, and other content for both business and consumer audiences.

The Challenge

How do you restructure a complex digital identity platform to serve both global enterprises and everyday users?

Yoti’s previous website was disorganized, slow, and difficult to navigate. The codebase had been built without scalability in mind, which made it hard for users to explore products or find relevant information.

Internally, the website was challenging to manage, and the user experience failed to support the company’s growing B2B and B2C audiences. The goal was to completely rebuild the large-scale business website, improving speed, clarity, and structure while aligning with Yoti’s privacy-first, security-driven mission.

The Insight

Trust begins with usability.

For a company handling identity verification at a global scale, clarity and performance were non-negotiable. The website needed to instill trust from the first interaction, guiding both businesses and consumers to the right solution quickly.

The opportunity wasn’t just about cleaning up the code. It was about creating a scalable, secure foundation that could grow alongside the company’s expanding role in the identity and security space.

Yoti Digital Identity Tech Platform

Our Approach

We worked closely with Yoti’s in-house team to restructure the navigation around both business and consumer needs, making it easier for different audiences to find relevant products and information. The site structure was rebuilt and templates were recoded for product pages, case studies, blog content, and other resources.

We also created a more consistent design and page structure that could accommodate a large volume of content while keeping the experience clear and cohesive. Behind the scenes, cleaner code, improved caching, and other performance updates made the website faster and more reliable across mobile and desktop while making ongoing updates easier for the internal team to manage.

Design at Launch Actual website

The Result

The rebuild gave Yoti a faster, more secure, and scalable website that better reflected the strength and clarity of its product offerings. Page load times improved significantly, and users could more easily navigate the site when looking for enterprise solutions or individual verification tools.

The modernized codebase and clearer content structure provided a stronger foundation for future growth, increased traffic, and the evolving demands of the digital identity industry.

Our Web Design Services