Portfolio — Web Design

We created a custom law firm website for ETA & Associates, a London based legal practice focused on startups, artists, and forward thinking founders.

Client
ETA & Associates
Services
Website Design, Website Development

ETA & Associates came to Pike x Digital looking for a creative website design that would break away from the traditional corporate feel commonly associated with law firm sites. As a newly launched practice serving clients across the music industry, creative sectors, and digital startups, they wanted a website that felt modern, approachable, and visually distinctive while still maintaining professional credibility.

The goal was to create a legal brand experience that could connect naturally with entrepreneurs, creators, and first time founders without losing the trust and authority expected from a law firm.

The Challenge

How do you design a law firm website that feels creative, credible, and completely unlike a traditional law firm?

ETA & Associates needed a digital identity that aligned with their progressive mindset and creative client base. They wanted to move away from the stiff corporate aesthetic often associated with legal websites and instead create something that felt modern, approachable, and engaging.

The challenge was finding the right balance between personality and professionalism, building trust with founders, artists, and startups while still maintaining the authority expected from a legal practice.

The Insight

Creative clients don’t want to work with a logo in a suit.

ETA & Associates stood out because they spoke the same language as their clients. They were culturally aware, digitally fluent, and intentionally human in their approach. The website needed to feel like a legal partner that understands creative industries rather than a firm designed to intimidate people with corporate formality.

We leaned into a softer visual direction using pastel tones, rounded edges, and custom illustrations to create a digital presence that felt approachable, modern, and memorable while still maintaining legal credibility.

Our Approach

Designing a law firm website that balanced personality, clarity, and professional credibility

We designed and developed a fully custom WordPress website using soft color palettes, rounded layouts, and custom illustrations to create a legal brand experience that felt modern, approachable, and visually distinctive.

The content structure was carefully organized to make legal services easier to understand for founders, artists, startups, and creative businesses while still maintaining the professionalism expected from a law firm.

The site was also built with a flexible design system, foundational SEO structure, and scalable backend functionality so the practice could continue expanding its services and digital presence over time.

View PDF Actual website

The Result

A modern website that stands apart from the traditional law firm experience

ETA & Associates launched with a digital presence that reflects both their professional credibility and the creative personality of the clients they serve. The final website feels approachable, visually distinctive, and intentionally different from the rigid corporate style common throughout the legal industry.

By balancing modern branding with clear communication and scalable functionality, the site helps position ETA & Associates as a law firm built for founders, artists, startups, and modern creative businesses.

The result is a digital presence designed to build trust, strengthen brand recognition, and support the firm’s long term growth over time.

Learn more about our services