Portfolio — Web Design

We rebuilt Ground Control’s tech ecommerce website for speed, clarity, and scale, turning a complex platform into a seamless user experience.

Client
Ground Control
Services
Website Design, Website Development

Ground Control is a large-scale e-commerce and IoT solutions provider offering satellite-based connectivity, asset tracking, and global data services.

Their product catalog includes over 1,000 items like satellite terminals and rugged tracking devices, and the site hosts thousands of product pages and blog posts.

Ground Control supports industries such as utilities, maritime, aviation, and environmental monitoring with secure, scalable solutions designed to work anywhere in the world.

The Challenge

How do you transform a sprawling IoT store into a clean, fast, and navigable online experience?

Ground Control’s old site was slow, disorganized, and built on poorly-written code, making it difficult for users to find products or access information.

With a massive inventory and content library, the platform was failing to achieve its goals: high bounce rates, low conversions, and frustrated customers.

The project needed a full redesign and recode to deliver a modern, secure, and highly performant platform that could handle scale and complexity.

The Insight

For a site this large and specialized, navigation and speed are the product.

The company’s breadth of products and deep technical content was buried under outdated layouts and unstable code.

We knew the key to unlocking the site’s full potential was to overhaul the structure, improve how users explore categories, streamline page loading, and ensure the backend could support growth. Every part of the rebuild had to reinforce clarity, reliability, and trust.

Our Approach

  • Rebuilt the entire site architecture with clean, modular code to improve speed, security, and stability
  • Redesigned navigation and UI to help users find relevant products and resources across a huge catalog effortlessly
  • Optimized page templates for product and blog entries to load quickly and display information clearly
  • Implemented caching, code minification, and secure protocols to support large-scale e-commerce performance
  • Migrated and cleaned the content, ensuring each product and post was well-structured and accessible
View PDF Actual website

The Result

Ground Control now operates on a fast, reliable, and easy-to-navigate platform capable of handling its large product and content catalog. User experience has improved dramatically: load times are faster, product discovery is seamless, and the team can maintain and grow the site without technical headaches.

By transforming a difficult-to-use site into a trusted digital presence, Ground Control is better positioned to serve complex clients and support large-scale IoT implementations.

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