ETA & Associates is a modern legal firm based in London, focused on supporting clients in the music industry, creative sectors, and digital startups.

As a newly launched practice, the team wanted a brand presence that would feel fresh and memorable, breaking from the traditional legal mold.

With a playful visual identity, clean layout, and strong messaging, the goal was to connect with a new generation of entrepreneurs and creators.

The Challenge

How do you design a law firm’s website that feels creative, credible, and completely unlike a law firm?

ETA & Associates needed a digital identity that aligned with their progressive mindset and creative client base. They wanted to move away from the stiff, corporate look typically associated with legal websites and instead embrace a style that felt modern, human, and engaging.

The challenge was to strike the right balance between creative and professional, building trust with first-time founders, artists, and startups without losing legal authority.

The Insight

Creative clients don’t want to work with a logo in a suit.

ETA & Associates stood out because they spoke the same language as their clients. They were culturally aware, digitally fluent, and human-first. The site needed to feel like a legal partner that understands you, not one that intimidates you.

We leaned into a visual style that reflected that spirit, using soft pastels, rounded edges, and custom illustrations to create a web presence that felt accessible and modern.

Our Approach

  • Designed and built a fully responsive WordPress website using soft color palettes, rounded edges, and custom illustrations that balanced playfulness with professionalism
  • Structured service pages with clear, digestible content to make legal support feel approachable to creative and non-technical audiences
  • Developed a flexible design system that could scale as new services, blog content, or case studies were added over time
  • Integrated foundational SEO, speed optimizations, and mobile performance improvements to support discoverability from day one
  • Delivered full training and documentation so the internal team could confidently manage the site and grow their digital presence
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The Result

ETA & Associates launched with a digital presence that reflects their personality and connects with the creative clients they serve. The site is clear, memorable, and built to stand out in a space where most firms blend together.

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