Birch Electrical Services is a London-based electrical contractor specializing in commercial, residential, and industrial projects. They bring a proven track record of reliability and professionalism to high-profile contracts, including work for clients like the Museum of London and luxury commercial developments.

Their reputation for quality craftsmanship and responsive service sets them apart in a competitive field.

The Challenge

How do you position a small electrical firm for major corporate and public-sector contracts?

Birch Electrical needed a professional digital presence that would match the caliber of clients like London Underground, Museum of London, and other commercial operators. Without a cohesive brand identity or optimized website, they were missing opportunities to win large-scale bids.

The goal was to build a modern brand look, create an informative digital showcase, improve search visibility for local corporate leads, and empower the internal team to manage their online tools with confidence.

St Pancras Campus in London

The Insight

In a competitive industry, digital credibility can be the deciding factor.

For clients considering long-term or high-value contracts, first impressions matter. We focused on building a digital presence that reflected the quality of Birch Electrical’s work, instilled trust, and clearly communicated their experience with large, complex jobs.

At the same time, the site had to be functional and manageable for the team, supporting their growth without creating unnecessary overhead.

Our Approach

  • Designed a clean, modern brand identity with a color palette and typography suited to the electrical and construction industries
  • Built a fully custom, responsive WordPress website with a focus on service clarity, past projects, and client credibility
  • Structured content to showcase experience with high-profile clients and make it easy for procurement teams to understand service scope
  • Implemented foundational SEO best practices to support local search rankings and attract qualified leads
  • Delivered hands-on training so the team could confidently update content and manage their site and tools independently

The Result

Birch Electrical Services now has a polished, professional digital presence that reflects their capabilities and ambition. The website supports credibility with major clients, improves lead quality, and is easily maintained by the internal team.

With a strong brand identity and visibility in place, the business is better positioned to compete for large-scale contracts and continue expanding its footprint across London and beyond.

Check out more of our work