Portfolio — Web Design

A custom boutique hotel website designed to establish the hotel’s online presence, build credibility, and showcase the guest experience.

Client
The Stay on Marion
Services
Website design, website development

The Stay on Marion came to Pike x Digital as the new boutique hotel in Englewood, Colorado was preparing to welcome its first guests.

They needed a website that could introduce the property, reflect its personality and quality, and give potential guests confidence in booking their stay.The site also needed the flexibility to grow alongside the hotel as the business evolved.

The Challenge

How do you establish credibility before welcoming your first guest?

Launching a new hotel means building an online reputation from the ground up. Without reviews or an established presence, the site becomes one of the first opportunities to earn a visitor’s trust.

The challenge was creating something that felt warm, welcoming, and professional while giving prospective visitors the information they needed to feel confident choosing The Stay on Marion.

Boutique hotel website

The Insight

First impressions begin long before guests arrive.

For a boutique hotel, the first meaningful interaction often happens online. Before someone walks through the front door, they have already formed an opinion based on how the property is presented. Our goal was to reflect the same care, personality, and attention to detail visitors would encounter when they arrived.

The Approach

We designed the website around the guest experience.

Our approach to boutique hotel web design balanced usability with credibility. A clean, modern layout, refined typography, generous white space, thoughtful photography, and intuitive navigation made the property easy to explore.

Because reservations are currently handled through Airbnb while the hotel’s long-term booking system is being finalized, the site provides a polished marketing presence today with the flexibility to support direct booking later.

The Result

A boutique hotel website built to grow with the business.

The finished site gives The Stay on Marion a professional online presence that reflects the quality and personality of the hotel. Visitors can explore the property, understand what makes it distinctive, and feel confident when planning a visit. The flexible structure also allows direct online booking to be added when the hotel is ready.